The US Embassy has helpfully posted up a guide to independent journalism on their website http://dublin.usembassy.gov/
here http://usinfo.state.gov/products/pubs/journalism/index.htm
They told Daily Ireland it was not in reaction to any local coverage of US in media http://www.dailyireland.com/home.tvt?_ticket=R1IDALOLO9...opp=1
However kind of strange thing for en embassy to be promoting dont you think?
It is written by Debroah Potter http://www.newslab.org/staff.htm
However produced by US government