Or AdidiSpace?
"Surveillance and social-classification are the mode through which one person engages with another. Log onto MySpace, check your friends' profiles, leave a comment or two, move people around your "Top 8" - this might be a typical session on the site. We will not stop posting personal information as long as these data holds social and interactive value. Surveillance and identity modulation has become the vehicle of these media, and, increasingly, our networked lives."
http://www.swarmingmedia.com/2006/06/the_network_of_ide....html