‘ALIEN INVASION’

international | environment | opinion/analysis

Tuesday November 18, 2003 17:01

by Greenpeace - Greenpeace

GREENPEACE JOINS FORCES WITH HHCL / RED CELL TO PRODUCE CUTTING EDGE COMMUNICATION WITH THE LAUNCH OF STAR STUDDED SHORT FILM ‘ALIEN INVASION’

Greenpeace has produced a short film, created by HHCL / Red Cell, that aims to present the organisation as one that promotes a better future. ‘Alien Invasion’, the three and a half minute film starring Oscar winning actor Jim Broadbent, Eddie Izzard and Joe McFadden, is set to launch in UK cinemas in November 2003 and premiered on 23rd September at the Warner Bros screening rooms, London.

‘Alien Invasion’ aims to radicalise NGO communication, moving beyond reliance on a sense of guilt and obligation. Greenpeace’s approach uses humour as a means of communicating its message of promoting a better future for our Earth. It features a group of aliens discussing the proposed takeover of our planet, divided in their debate on whether Earth is beyond help or a worthwhile investment.

to watch in quicktime click http://www.greenpeace.org.uk/aliens/qt_small.htm

to watch in windows media
http://www.greenpeace.org.uk/aliens/wm_small.htm

ps. ed's, please don't delete this again. its an excellant form of advertising that is breaking from the old mould.